F&R had been experiencing solid growth by targeting their core male audience on Facebook but struggled to cost-efficiently increase their customer base in a significant way. They engaged Social Bulldog to take a fresh look at their approach and find a way to supercharge customer acquisition. This was becoming increasingly important with a major new product launch in the works.

Social Bulldog began by questioning a core assumption: the conventional wisdom that men were the predominant target customer demographic for F&R’s men’s grooming products.